I am originally from Grand Island, New York, a community located on the Niagara River, just outside of Buffalo. I grew up playing many team-based sports and was elected team captain of my high school soccer and lacrosse teams.
I left home to attend the State University of New York College at Brockport where I earned a Bachelor of Science Degree in Business Administration with a concentration in Marketing. I joined the Delta Sigma Phi Fraternity and was peer-elected to several executive-level positions, most notably President during my final year.
During college, using my love for adventure, I acquired a job in a small beach town in North Carolina to spend my summers, and once I had graduated I relocated there.
During my transitional years, I continued the adventure and had relocated to Australia during our North American winter, and the following year joined the snow-making team at Okemo Mountain Resort in Vermont.
In 2007, I relocated to San Diego and was offered the Marketing Manager role with the C.H.E.K Institute, a health and wellness educational firm. It was in this role that I created my greatest adventure and most proud moment to date, the Through the Roof documentary.
After almost 2 years of organizing, in January of 2010, I assisted the world’s first female paraplegic to the top of Mount Kilimanjaro in Tanzania, Africa.
From this experience and my prior experience with digital marketing management, I relocated to Santa Barbara to join lynda.com as an Online Marketing Manager. This was an incredible opportunity to experience a growing dot com with millions of daily visitors and to directly manage a $5 million advertising budget.
After lynda.com, I relocated back to San Diego to manage the Digital Programs for Carling Communications, a marketing agency concentrating in the pharmaceutical industry. While at Carling, I managed various client digital programs including website production, iPad application development and registration-based campaigns.
With an interest to continue my career on the client-side, I transitioned to be the Online Marketing Manager at Modern Postcard. Through the management of a small team, I was responsible for all online and digital operations for the company and directly report to the executive team.
Throughout my earlier career, based mostly in digital marketing, I thrived building customer experiences that not only met customer needs, but also converted to exceed business objectives. Since the advancement of search and social algorithms coinciding with an increasingly knowledgeable digital customer, this mindset has helped me become a successful Digital Product Manager today.
Currently, I am leading a product team of cross-functional resources at Capital One that are disrupting how consumers interact with car dealerships throughout a historically painful experience. We are building financial products based on an agile test and learn strategy driven by consumer empathy and insights through conceptual and prototype research that will ensure we are solving the right problems, with the right solutions, at the right time.
In 2019, Capital One asked me to be a keynote speaker at SXSW based on my experience creating the Through the Roof documentary and how it correlates to Product Management.
Personally, I thrive on experience - whether it's live music, a sporting event or travel . I have visited over 35 countries across 6 continents and have experienced an assortment of different cultures. I believe this has helped me truly connect to those I partner with and it is something I take a lot of pride in.
Most recently, I have taken up triathlons and will be competing in my first Ironman event in 2023.
